Wierdest Advertising Campaign Ever

So, I secretly subscribe to a cheezy fashion magazine, which is very very out of character since I am not particularly fashionable or girly. But, nonetheless, I have subscribed for years and I am very excited when it appears in my mailbox every month. I figure, it costs something like $12 a year for a subscription, and I _more_ than get a dollar worth of enjoyment out of it.

But anyways. It arrived the other day, and I was very excited and decided to read it before I went to sleep. I admit, I was groggy. But, when I turned the page to this ad, it seriously took more time than I want to admit to figure out what the hell was going on... lets see if you can tell...

Pretty, right? It's 3-dimensional, with little colored things held in the air by curled plastic pieces. Very elaborate. But, what is it? Look closer...

And then, there is a lightening bolt moment...

Yes, its true. These are flying underpants. A garden of flying underpant-butterflies, in fact.

I get what they're trying to do. But seriously, this thing is ELABORATE, it must have been no small thing to put together this 3-d twirly plasticy 2 page ad. And, I'm not really convinced that I'm any closer to buying Fruit of the Loom underwear after having seen it. I'm also not convinced I want my underpants to fly- I have enough trouble finding my socks as it is. I do have to give them points for entertainment value, though.